The rising, tween-friendly band Neon Trees is a good case study—the band formed in Provo, Utah in 2004; signed to Mercury in 2009; and released its debut full-length, Habits, last year. The band has also partnered with everybody from Colgate to Orange Crush, and all the proceeds just go into maintaining the vestiges of what the band wants to present to its fans.[To read the full interview, visit AV Club]
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